2-0-1-2 Launch! Tools to Get Your New Biz Going in the New Year

Lights spelling out Happy New Year

It’s a new year and if you’re like me, you’re launching a new business! That’s right, Social Glu is making its first foray into web app building and as you might imagine, it’s plenty hopping busy around here.

While I can’t yet say what the app is, I thought I’d share with you some of the free or low-cost tools that can help you, too, launch your very own shiny new business. Since my focus is on the marketing and communications side of things, that’s primarily what this list includes. Of course, there’s a bunch of other stuff to do too like business licences and tax dudes and dev environments, but we’ll save those for another post (or two).

  • Name: The first thing you’ll need is a name for your product and or business. It’s getting harder and harder to find an available name (especially one that has vowels!) I happen to love naming things and find the best way to come up with them is good old-fashioned brainstorming, a notebook, some friends and maybe a drink or two to get the creative juices flowing. However, if you are stuck, there are sites out there to help like Company Name Generator (which also runs a quick check on if the URL is available), Dot-o-mator (“Web 2.0″-sounding names!) and Crazy Namer (it’s true…they are pretty crazy.)
  • Website: Once you’ve thought of some good names, it’s time to see if they are available. Domain registration sites like GoDaddy, Network Solutions and Pear let you check availability quickly and for free, and their hosting fees are relatively inexpensive. Google being Google, they too offer domain hosting. You might have to be creative with the URL name (adding “app” at the end of your product name for example) but in general, it’s probably best to stick with a .com domain if you can. Other domain names like .biz and .net are fine and usually more readily available, but for now, .com still seems to be the respected industry standard.

    My advice is to buy any available domain you’re even considering, as it is better to own it then not. When you do purchase a domain, consider buying it for two years rather than one — it’s not much more expensive and one less thing you’ll have to worry about just as your new business is taking off.

Continue reading

Tagged , , ,

Facebook as modern graveyard

Graveyard sunrise

When I die and they lay me to rest, I’m going to go to the social networking site that’s the best.

No one I’m connected directly to on Facebook has died, not yet. When they do, here’s what will happen.

We, your Facebook friends, will hear the news, most likely through Facebook. We will rush to your page immediately, read your last status post in disbelief, especially if the death is unexpected. “But…he just made chicken soup last night!” we will think, incredulous, “She can’t be dead, she was going skiing this weekend!” If you have pictures of your pets and your spouse and your sweet, sweet children in your Facebook photo sets, we will click through them, slowly, and cry and cry and cry. It will be heartbreaking and awful. And then we will begin to write.

We will record our memories of you, even though you will never read them. We will post messages of love and support to your family, who may also never see them. If we are religious, we will post and promise prayers. We’ll read every word your other Facebook friends write in the next few days and weeks. We will visit your profile page often, tracing the connections of your life to ours by clicking through to strangers’ pages to see how you might know each other. In our individual corners of the country and the world, we will sift through your Facebook content like runes, willing you to be still alive. It will feel strange, yet cathartic.

News stories of fatalities resonate much more when the paper lists pictures and biographies of the victims. Even if they don’t die, if you feel like you know each person involved in a tragedy, it is all the more tragic. It’s why 9/11 was so unbearably awful. We knew the people who died. They were our sisters and our husbands, our friends and our classmates. We learned their stories, all of them.

Death horrifies the living, and rightly so. It’s almost guaranteed to be filled with some amount of pain and of fear, two things we spend our whole lives avoiding. I’ve seen three babies born, given birth to two babies myself, and watched one person die a relatively peaceful death, in bed after a long illness. Of all of these events, witnessing the death was somehow the most profound. We don’t know how to act around death. We drink bad coffee, make small talk with the others in the hospital room and wait, casting increasingly uneasy glances at the sick bed. For as common as death is, most of us are not around it much and it weirds us out.

Two of my grandparents are buried on Cape Cod, where I grew up. I went to their funerals, but due to time and distance I’ve never been back to visit their gravesites. My maternal grandfather, who survived the beaches of Normandy, had his ashes cast into the sea. Before there were virtual places to stay connected, there was only memory and if we were close enough by to attend, a memorial. When someone died, before Facebook and Twitter and email, we heard about it later, after the fact. We didn’t know what album they had listened to two hours before the car accident.

Continue reading

Tagged , ,

Post-PopTech 2011

Iceland's president presents at PopTech

I’m just getting back from my fourth-annual trip to PopTech in Camden, Maine, where I help out covering all the amazing speakers, break-out sessions and other goings-on. This year’s event was as impressive as ever: I re-connected with old friends, witnessed some amazing presentations and generally enjoyed being around smart people who are out doing Big Things in the world of social innovation and tech.

Here are a few of the talks I covered and links to interviews I managed to squeeze in. Sadly, I didn’t bring my camera this year (it was the first time I had to fly to get there!) but there are some great photos up on the PopTech Flickr account.

There’s always so much happening over the five days that it’s a bit of a blur. But I have to say, I think my favorite part of PopTech is the all-you-can-eat oyster bar at the closing party. Ice-cold, fresh Maine oysters shucked right in front of you taste exactly like the sea. It’s what brings me back every year! Well that and my fellow PopTechers.
close-up of hands shucking a fresh oyster at PopTech's closing party

The next stop for PopTech is going to be…Iceland! Will I be going? I guess it depends on if they have oysters.

Images by Kris Krüg and Thatcher Cook for PopTech

Tagged ,
Follow

Get every new post delivered to your Inbox.