PopTech, Camden ME and Brooklyn, NY
2008-Present: Blogger
Contributing blogger for PopTech blog on world-changing people, projects and ideas. Live-blogger for annual conference in Camden, Maine with over 5,000 attendees and presentations on varied topics such as fighting malaria, poverty, creating new sustainable materials, and musical performances. View blog posts
BatchBlue Software, Providence RI
2006-2011: Cofounder & Chief Communications Officer
Overseer of all things editorial and champion of the customer experience. Built brand from ground up including managing presence on company blog, Twitter account, Facebook, writing all in-app and marketing copy. Reviewed marketing site analytics, developed content strategy. Represented BatchBlue at multiple panels, conferences and industry events. Created and administered contests, oversaw design and wrote copy for all related marketing materials. Managed PR team. Built network of colleagues in the SaaS space resulting in new business opportunities and partnerships.
Listen to Michelle discuss BatchBook on the Bella Buzz Podcast. View Michelle’s posts on the BatchBlue blog.
The Small Business Web
2009: Cofounder
Co-founded a network of web-based applications that help small businesses, which grew from five founding companies to nearly 200 members. Planned and executed related panels and parties at SXSW Interactive in 2010 and 2011. Procured year-long sponsorship with AMEX Open Forum for 2011. Coordinated and presented on 2011 SXSW panel entitled “Friends with Business Benefits” that was moderated by Google and included representatives from other SaaS providers and industry leaders MailChimp, FreshBooks and Formstack. Coordinate on-going series of monthly calls to discuss issues of interest to SaaS providers.
Read an interview about the Small Business Web on the HP blog.
Washington Mutual, Seattle WA
2001-2005: Managing Editor & VP Corporate Communications
Ran corporate intranet for 60,000+ employees; managed team of eight editors. Provide content strategy and implementation. Started employee forum to encourage dialogue with WaMu leadership team, worked with cross-departmental SMEs to create directory of bank products and services to improve accuracy and increase sales.
Amazon.com, Seattle WA
1997-2001: Various roles of increasing responsibility in the Customer Service department
Team lead, manager and project manager. Launched telecommuting group to facilitate off-site CS work; liaison between product teams and CS department to provide internal training on new products and initiatives.
Education
1995-1997 University of Washington. Master of Fine Arts in creative writing
1986-1990 Boston University. Bachelor of Science in Communications
