I know I’ve used that title someplace before, but I just can’t help it! These days, I’m thinking a lot about data science, big data, and how small businesses can use it to benefit their business. I’m working a bunch with John Foreman, MailChimp’s Chief Data Scientist, and in fact am heading to Atlanta in less than a week for Big Data Week Atlanta, a part of the global Big Data Week initiative.
John’s personal blog Analytics Made Skeezy explains some of analytics concepts via the tale of some sordid characters, organized crime and rampant drug use. It’s business fiction at its finest! He also provides a helpful overview of what you should know about data science featuring cameos from Jesus and Michael Jackson.
A cool thing that MailChimp is doing with their data is the Email Genome project. The work they’re doing related to this project involves everything from helping marketers craft better messages to busting bad guys, two things of which I’m quite fond.
If you happen to be in Atlanta and want to learn more about using big data, check out the week-long schedule of events (including John’s talk at MailChimp headquarters). At the very least, stop by the Happy Hour Friday night, grab a monkey hat and a pint and have a chat with some of the best minds in the big data business.