Filed under marketing

Great kids’ products = enduring brands

The kids and I have arrived to our temporary quarters in Seattle and are now patiently waiting for the rest of the family (dog and husband!) and all of our stuff to get here. Since we came out in advance, we packed very lightly and have been living out of suitcases for the past two weeks. But kids being kids, they need some stuff to play with in between exploring the parks and beaches near our new home. So it was off to Target we went in search of a few things to keep them busy until all our gear arrives.

I gave each of them a limit of three items each that they could select, and they had to be things they could both play with. My son chose a Lego set, the game Memory and a t-ball and bat, while my daughter picked out a Lincoln Log set, some Play-Doh and a beading kit. I also added some crayons, Silly Putty and the game Barrel of Monkeys to the mix.

What struck me was that when given the change to choose *anything* (within reason), these were the toys they selected. Granted the Lego set was Star Wars-themed and the Memory game featured characters from Spongebob Squarepants, but mostly, these were the same toys that I had played with when I was a kid.

At least twice a day, they sit down and either play quietly with their Silly Putty and Play-doh, or color using their good old Crayola crayons. Why have these brands stuck around with all the shiny, flashy new stuff is out there? Simple: because they are great products that kids love to play with.

Seattle Coffee Works the Twitter

In between packing boxes for my upcoming move, I’m staying connected by checking in on Facebook and Twitter. I was pleasantly surprised to see this tweet from @drinkingman a.k.a Seattle Coffee Works in my stream (someone I’d never met and a place I’ve never been):

tweet from Seattle Coffee Works

Now, I haven’t tweeted too much about moving back to Seattle, maybe just a couple times in the last few days. But it does say in my Twitter bio that I am lover of strong coffee, so obviously they have a Twitter search set up for “Seattle” and maybe “moving”, saw my bio and voila! Reached out to say hello. What a nice welcome to the city from a savvy marketer!

This is a great example of how a small business can use Twitter to reach out in a personal, non-intrusive way. Use Twitter search to see who is moving to your neighborhood and welcome them to your place of business! I would suggest taking it one step further and offering a free cup of joe (or something comparable) just to make it all the more inviting.

In Seattle? Stop by Seattle Coffee Works and tell them I sent you.

Minivans for punk rock soccer moms

As a former New Waver and also a former minivan owner, I can tell you that the decision to purchase a minivan (or other multiple-child transporter) can be one fraught with self-doubt. Would my former, black-clad wearing, Cure-listening self approved of driving around the ‘burbs in minivan? No, she most certainly would not have. She would have shaken her asymmetrical bobbed hairdo, closed her midnight-lidded eyes and stomped away in her Doc Martens in disgust.

The reality is that there are a lot of us out there: moms who used to be sort of cool but now just need a place to strap in a few kids, throw in a dog, some assorted sports gear and empty Diet Coke bottles. Hence…the dreaded minivan.

As I was driving to the liquor store this evening (on a Tuesday – so punk rock!), I saw something on the back a brand new minivan that made me think “Hey, that would be cool”. Cool and minivan in the same sentence – the Swagger Wagon people would be so excited! On one side of the back window was a little sticker of a family: mom, dad and four kids but not the generic, stick figure-y ones you always see; these were a little more design-y. On the other side of the window was a “Moms Rock!” bumper sticker.

family bumpersticker

Glornak the Destroyer!!

Now, maybe the car folks are already doing this. I don’t know any car folks so I’m not sure. I do know that the only free thing I got with my minivan purchase was dirty looks because my baby was screaming her effing head off (side note: screaming babies are great to use in negotiation tactics as people just want you to leave asap).

Seeing those bumper stickers made me think how fun it would be, if you were buying a family car, to be able to pick out some funky stickers to put on it. My kids would have really liked it and I would have, too, providing there was a good selection of stickers. I can see having different family members and pets to choose from, or sayings like “Moms Rock”, “Minivan, Maxi Fun” etc.

It’s just a little thing that could make the experience of buying the first official family mobile a little more fun and inclusive of said family. Automotive marketing types — feel free to use this idea. You can pay me in stickers.

Top photo by mriggen; bottom photo by jon_a_ross via Flickr

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